Your routine is only as good as your first step.
Most people are unknowingly damaging their skin before they even apply a single product. A cleanser that is too harsh strips your natural oils, breaks down your skin barrier, and leaves your skin dry, tight and reactive — even before you start treating it.
PureStart was designed by a Physician Associate with a Postgraduate Diploma in Clinical Dermatology who sees the consequences of wrong cleansing every day in practice. It is pH-balanced, fragrance-free and gentle enough to use morning and evening without ever compromising your skin.
Clean skin. Not stripped skin. There is a difference — and your skin knows it.
✦ Removes makeup, SPF and daily buildup completely
✦ Maintains your skin's natural pH balance
✦ Leaves skin soft, calm and ready for the next step
✦ Suitable for all skin types including sensitive and reactive
Clinician's Note: If your skin feels tight or squeaky after cleansing, your cleanser is actively working against you. Switch to PureStart and give your skin the clean slate it deserves.